- お役立ち記事
- A story of failure where employees were not convinced by a top-down approach
A story of failure where employees were not convinced by a top-down approach

In the world of management and business, the top-down approach is a common strategy where decisions are made by senior executives and then pushed down the chain of command.
While this method can be effective in some scenarios, it doesn’t always guarantee success.
Let me share with you a story of failure that highlights the pitfalls of a top-down approach, particularly when employees are not convinced or engaged in the process.
目次
The Context of the Business
In a bustling city, there was a mid-sized tech company renowned for its innovative products and customer-centric services.
This company had a strong presence in its market segment, and like any other growing business, it was always looking to expand its horizons.
The CEO of this company, Mr. Smith, was known for his decisive and assertive leadership style.
As part of the company’s growth strategy, the senior management decided to launch a new product aimed at tapping into a new market niche.
The decision was made swiftly, with very little input from middle management or the employees directly responsible for the product development.
The Top-Down Decision
The new product idea came from a brainstorming session among the top executives.
They were excited about the potential revenue it could generate.
Without much delay, the management team outlined a detailed plan and timeframe for the product rollout.
The plan was then communicated to the employees through a company-wide email.
The email outlined the objectives, timelines, and expectations.
The senior management expected the employees to adapt quickly and start working on the new project.
They believed that with clear instructions and objectives, the team would follow suit and achieve the desired outcomes.
However, things did not go as planned.
The Employees’ Perspective
On the receiving end, the employees felt overwhelmed and disconnected from the decision.
They had been dealing with a heavy workload on their existing projects, and this new project added to their stress.
Many employees felt that their voices were not heard, and their expertise was not considered in the planning process.
Moreover, the lack of involvement in the decision-making process led to a lack of ownership and motivation among the employees.
They were not convinced about the feasibility of the project, and the unrealistic deadlines added to their frustration.
The lack of clarity and support from the senior management only worsened the situation.
The Impact on the Company
As the months passed, the project faced numerous challenges.
Deadlines were missed, the product quality was below expectations, and frequent changes in the project scope led to confusion and chaos.
The disconnection between the senior management and employees became evident, and the sense of unity within the company began to deteriorate.
The employees expressed their dissatisfaction, and the company’s HR department faced an increase in grievances related to stress and burnout.
The overall productivity of the company declined, and the morale of the team hit an all-time low.
Eventually, the new product, which was supposed to be a game-changer, turned out to be a failure.
The company had to absorb significant financial losses, and its reputation took a hit.
Lessons Learned
This experience served as a valuable lesson not just for the company but also for anyone in a leadership position.
It highlighted the importance of involving employees at every stage of the decision-making process.
Listening to the team’s concerns and valuing their input can lead to more informed and effective strategies.
A collaborative approach ensures that all employees feel part of the journey and are committed to achieving the common goals.
Moreover, transparent and frequent communication can significantly mitigate misunderstandings and align everyone towards a shared vision.
Fostering a Collaborative Environment
Moving forward, the company decided to adopt a more inclusive approach to decision-making.
They initiated channels for open communication and feedback, where employees could express their opinions freely.
Workshops and brainstorming sessions were organized to foster innovation and creativity across the board.
The management also imposed a system for flexible deadlines and realistic goal-setting, which accounted for the employees’ existing workloads and capabilities.
Additionally, efforts were made to recognize and reward employees’ contributions, boosting morale and motivation.
By doing so, the company rebuilt its relationship with its employees, paving the way for a more successful and sustainable business model.
Conclusion
In conclusion, the story of failure at this tech company serves as a reminder of the potential drawbacks of a top-down decision-making approach.
While the leadership at the top is essential for setting the direction and vision, involving employees in the process is crucial for achieving successful outcomes.
A collaborative and inclusive work environment not only enhances productivity and innovation but also ensures that the organization thrives in the long run.
資料ダウンロード
QCD管理受発注クラウド「newji」は、受発注部門で必要なQCD管理全てを備えた、現場特化型兼クラウド型の今世紀最高の受発注管理システムとなります。
NEWJI DX
製造業に特化したデジタルトランスフォーメーション(DX)の実現を目指す請負開発型のコンサルティングサービスです。AI、iPaaS、および先端の技術を駆使して、製造プロセスの効率化、業務効率化、チームワーク強化、コスト削減、品質向上を実現します。このサービスは、製造業の課題を深く理解し、それに対する最適なデジタルソリューションを提供することで、企業が持続的な成長とイノベーションを達成できるようサポートします。
製造業ニュース解説
製造業、主に購買・調達部門にお勤めの方々に向けた情報を配信しております。
新任の方やベテランの方、管理職を対象とした幅広いコンテンツをご用意しております。
お問い合わせ
コストダウンが利益に直結する術だと理解していても、なかなか前に進めることができない状況。そんな時は、newjiのコストダウン自動化機能で大きく利益貢献しよう!
(β版非公開)