- Test Marketing
Japan Market Entry · Market Validation
Test the Japanese market
before you commit
Don't guess how Japan will respond — measure it. We validate real demand for your new or prototype products through test sales to Japan's manufacturing audience, turning pre-launch hypotheses into "visible" data. A low-risk first step into the Japanese market.
Recommended For
Product Development & Design Leads
Want to validate, in advance, products whose sales are hard to predict
Product & Sales Planning Leads
Want to confirm market needs and use them in promotion
OEM & ODM Businesses
Want to test prototypes or limited products before proposing them
Test Marketing Services
From prototyping to small-lot production, we provide optimal solutions with diverse manufacturing technologies.
From material selection to design advice, we support the entire product development process.
Concept Test
Grasp the market reaction at the idea stage to minimize development risk.
You can gauge customer empathy and needs in advance.
- Surveys of target users: Run a quick survey on product concepts and needs with our 80,000 monthly visitors specialized in manufacturing
- Reaction measurement via landing pages: Set up a dedicated page on our site and measure clicks and inquiries against the concept explanation and tentative product introduction
- Distributing test articles and visualizing interest: Publish article-style reading content related to the product idea and analyze interest from views, dwell time and other data
Test Methods
Online surveys
Collecting quantitative market reaction
Focus groups
Ideal for hypothesis testing and deep dives
Conjoint analysis
Visualizing the priority of needs
Text mining
Also supports automatic analysis of free-text responses
Prototype Test
Show the actual prototype to validate concrete usability and purchase intent.
Before mass production, you can grasp improvement points and appeal in data.
- Publishing a product introduction page: Create a dedicated page appealing the prototype's features and uses, and analyze interest from views and clicks
- Reaction measurement via quotes / document requests: Visualize purchase intent through the number of concrete inquiries (price, lead time, etc.) and quote requests for the prototype
- Gathering feedback from the target segment: Run quick surveys and interviews with viewers to discover improvement points and gaps in needs
Test Methods
Usability testing
Grasp barriers and flows during use
Interviews
Dig into psychological factors and attitudes
Video observation
Extract UX issues from behavioral logs
Wireframe testing
Can be evaluated even before the design stage
Market Test
Grasp real market reaction through actual sales and use, and objectively evaluate the product's true strength.
We visualize the reasons it sells — or doesn't — and connect that to your next move.
- Test sales on our site: Set up a sales page on our own site, visited by 80,000 manufacturing-focused people monthly, and visualize reactions such as views, purchases and inquiry content
- In-store test sales in Ojiya City: Use partner companies and physical store spaces for real-product display and face-to-face sales, directly observing on-site reactions and purchasing behavior
- Real-use monitoring at partner companies: Have manufacturers and partners in Ojiya City trial the product and collect feedback on usability and improvement points
Test Methods
Real sales testing
Run small-lot sales on our site
A/B testing
Comparison by differences in price and messaging
Drop-off analysis
Finding the bottleneck where users give up
Cohort comparison
Analysis by user attribute
Ad Test
Run real ads and validate the effect of messaging, copy and design in numbers.
Before a full rollout, identify the messaging axis that resonates most.
- Ad delivery on manufacturing-focused media: Place banners and article ads on our own site, visited by 80,000 monthly, and obtain data such as click-through rate and dwell time
- A/B testing of multiple patterns: Serve multiple ad patterns with different headlines and visuals, and select the best-performing pattern
- Validating the path to inquiry / document request: Track inquiry counts and document-request rates via ads, and analyze and improve the path that leads to conversion
Test Methods
A/B testing
Comparative testing of banners and headlines
Search (listing) ads
Evaluating relevance to search terms
CTR / CVR measurement
Making response rates visible
Creative analysis
Analyzing the impact of imagery and color
Test Marketing Process
A systematic process gives consistent support from goal setting to result analysis.
We support data-driven decision-making.
Goal setting
Clarifying test objectives and success metrics
Test design
Selecting the optimal method and participants
Test execution
Data collection and quality control
Analysis
Data analysis and insight extraction
Improvement proposals
Concrete improvement proposals based on results
Features of Our Test Marketing
Scientific approach
Statistically significant sample sizes and rigorous methods deliver highly reliable results
Practical insights
Not just data, but insights that lead to concrete actions
Fast execution
An efficient process delivers test results in as little as two weeks
Continuous improvement
Not a one-off test, but support for a continuous improvement cycle
Application Areas
We provide test marketing for a wide range of industries, products and services.
With approaches tailored to industry-specific needs and challenges, we support your success.
Consumer Goods & Retail
We comprehensively validate the elements involved in consumer purchase decisions — new product market acceptance, package design testing, price sensitivity analysis, and more.
- ・New product concept testing
- ・Package design testing
- ・Price sensitivity analysis
- ・In-store testing
Digital Services & Apps
We validate the usability and value proposition of digital services through usability testing, feature evaluation, pricing-model validation, and more.
- ・Usability testing
- ・Feature prioritization
- ・Subscription model validation
- ・UI/UX testing
Regional & Store Rollout
We support key decisions in physical-store rollout — selecting new store locations, validating store concepts, optimizing menu and product lineups, and more.
- ・Store location selection
- ・Store concept testing
- ・Menu / product lineup optimization
- ・Customer experience evaluation
Analysis & Reporting
Comprehensive data analysis
Multi-angle analysis combining quantitative and qualitative data for deep insights
Visualized reports
Easy-to-understand reports using graphs and charts to support decision-making
Concrete improvement proposals
Concrete, prioritized improvement points based on data
Test Scale & Options
Small test
Quick feedback collection with a small group over a short period (30–50 participants)
Standard test
Comprehensive validation with a statistically significant sample size (100–300 participants)
Full-scale test
Large-scale validation across multiple segments and regions (500+ participants)
Use Cases
Depending on the product's phase and objective, test marketing is used in many forms.
Here are some representative scenarios.
Hypothesis testing before new product development
Assumed userDevelopment lead at a food / daily-goods manufacturer
ObjectiveVerify which of several package design options most increases purchase intent
How it's used・A/B test multiple options along the actual purchase path
・Analyze impression and ease of picking up via consumer surveys
Expected effect
・The selected option significantly improves purchase intent vs. the previous one
・Also contributes to an increase in actual sales
Used to improve app / service features
Assumed userPM / UX lead for a SaaS or app product
ObjectiveValidate the clarity of the UI and features, and surface improvement points
How it's used・Run usability testing
・Analyze drop-off points and misoperations, with supplementary interviews
Expected effect
・Improved user retention
・Clearer development priorities for optimal resource allocation
Pricing Plans
We offer flexible pricing plans tailored to test scale and objective.
We deliver cost-effective test marketing.
Small Test
¥300,000~
(approx. US$2,000~)
Best for quick feedback collection with a small group
- 30–50 test participants
- Basic quantitative & qualitative analysis
- Results in 2 weeks
- One report submission
Standard Test
¥600,000~
(approx. US$4,000~)
Best for comprehensive validation with a statistically significant sample
- 100–300 test participants
- Detailed quantitative & qualitative analysis
- Segment-level analysis
- Results in 3–4 weeks
- Report submission and results presentation
Full-Scale Test
¥1,200,000~
(approx. US$8,000~)
Best for large-scale validation across multiple segments and regions
- 500+ test participants
- Advanced statistical analysis
- Analysis by multiple segments and regions
- Competitive comparison analysis
- Results in 4–6 weeks
- Detailed report, presentation and strategy proposal
* Prices are exclusive of tax and may vary depending on test content and scale. USD figures are reference approximations at 1 USD ≈ 150 JPY (subject to the rate at time of quotation).
Frequently Asked Questions
Answers to common questions about test marketing.
- How long does test marketing take?
- It varies by test scale and content, but a rough guide is about 2 weeks for a small test, 3–4 weeks for a standard test, and 4–6 weeks for a full-scale test. We can also accommodate rush handling for urgent projects — please consult us.
- Which industries and products do you support?
- We cover a wide range of industries including consumer goods, digital services, retail, food & beverage, finance and healthcare. We propose test methods suited not only to B2C but also B2B products and services.
- Can you test confidential information or unreleased products?
- Yes. We sign strict non-disclosure agreements with all test participants. For especially sensitive projects, we can also run blind tests with a limited scope of information disclosure.
- In what form are the test results provided?
- We provide a comprehensive report including detailed data analysis and insights. As options, we can also offer a results presentation and concrete improvement proposals. We provide all raw data as well, so you can use it for additional in-house analysis.
Contact Us
For questions about test marketing or to apply for a free consultation,
please feel free to reach us via the form below.
Validate first.
Then enter Japan with confidence.
Market validation is the low-risk first step of newji's Japan Market Entry program. Once the data confirms demand, newji can also act as your sales team and your fulfillment base in Japan — so a validated hypothesis becomes real sales.
You cannot copy content of this page