Sell into Japan — without a local entity, team, or warehouse.
newji becomes your team on the ground in Japan. We open doors to Japanese manufacturers and buyers, validate real demand before you commit, and hold and ship your products domestically — so you can enter the world's third-largest economy without the fixed cost of setting up.
No Japanese subsidiary required · We operate in Japanese on your behalf · Start with one service, or all three
Japan is a huge market — and one of the hardest to enter cold
What stops most overseas companies is rarely the product. It is presence, language, trust and logistics on the ground.
No local entity or team
Registering a subsidiary, hiring staff and leasing space is a heavy, slow, fixed-cost commitment — before you have proven any demand.
Everything runs in Japanese
Proposals, negotiation, buyer communication and paperwork all happen in Japanese. Without native operation, deals stall.
A relationship-driven market
Japanese manufacturers buy from partners they already trust. Breaking in cold, from overseas, can take years without an inside connection.
Buyers expect stock & speed
Procurement teams expect product on the shelf and short lead times. A weeks-long import cycle loses to a locally-stocked competitor.
Japan's manufacturing market is large — and built on relationships
Breaking in cold is slow and expensive. newji is already inside: a trusted media presence, a physical base, and the buyer's-side know-how to make your product the one Japanese companies choose.
Manufacturing audience / month
Our media reaches roughly 80,000 monthly visitors — engineers, procurement and management at Japanese manufacturers.
A base in Japan
A physical foothold and partner network in Ojiya City, Niigata — real-product display, in-store testing and fulfillment.
Procurement expertise
We have run purchasing departments and built ordering systems. We know what makes a Japanese buyer say yes.
Powered by newji
Our procurement platform digitizes quoting, ordering and supplier management — the rails your Japan business runs on.
Everything you need to land and grow in Japan
Use them together as a full market-entry program, or pick the one you need today.
Sales Representation
Your sales arm in Japan. We find the right buyers and sell to them in Japanese, end to end.
- Target selection & account mapping
- Japanese-language proposals & scripts
- Outreach, exhibitions & closing
Market Validation
Test real demand before you commit. Turn pre-launch hypotheses into visible data.
- Concept, prototype & ad testing
- Real test-sales on our media
- In-store testing in Japan
Warehouse & Logistics
A fulfillment base in Japan, so you can deliver fast without your own warehouse.
- Hold mass-production inventory
- Short-lead receiving & shipping
- Trade-show setup & on-site replenishment
Entering Japan alone vs. with newji
The same market, two very different cost and risk profiles.
Going it alone
- Register a subsidiary and hire local staff up front
- Handle every conversation in Japanese yourself
- Build buyer trust cold, from overseas, over years
- Lease and run your own warehouse to hold stock
- Coordinate sales, logistics and validation separately
With newji
- Start selling with no local entity required
- We operate in Japanese on your behalf, end to end
- Enter through our trusted media and buyer network
- Hold and ship stock from our base in Japan
- Sales, logistics and validation under one partner
From first conversation to selling in Japan
A simple path designed to keep your fixed costs — and your risk — low.
Consult
Tell us about your product and your goal for the Japanese market. We assess fit and the realistic path in.
Plan
We design your entry program — which services, in what order — with clear milestones and a transparent estimate.
Execute
We act as your Japan-side team — selling, testing and fulfilling — and report progress to you on a regular cadence.
Common questions
Do we need a Japanese company or office to start?
No. That is the point of this program. newji acts on your behalf in Japan, so you can test the market and begin selling before committing to a local entity.
Which language do we work in?
We handle everything on the Japanese side in Japanese — proposals, outreach, negotiation and buyer communication — and report to you in English or Chinese.
Can we use just one of the three services?
Yes. Each service stands on its own. Many companies start with Market Validation or Sales Representation and add the others as they grow.
What kinds of products and industries do you support?
Our network is centered on manufacturing — components, equipment, materials, industrial and B2B products. If you are unsure whether your product fits, just ask.
How do we get started, and what does it cost?
Start with a short consultation. We assess your product's fit for Japan and propose which of the three services to begin with, in what order, with a transparent estimate. Because you avoid the fixed cost of a local entity, warehouse and team, you can enter step by step and scale spend with real demand.
Ready to enter Japan?
Tell us about your product and your goals. We will reply with a realistic, low-risk path into the Japanese market.