Your sales team in Japan —
from first contact to closed deal.
Japan's B2B market runs on relationships, protocol, and a buyer logic unlike anywhere else. Cold emails go unanswered. Trade-show business cards go nowhere. newji becomes your sales arm on the ground — finding the right Japanese buyers, building the relationships, and selling in the language and manner Japanese procurement teams expect to be sold to.
No Japanese-speaking staff required · We sell in Japanese, report to you in English or Chinese · Pay for activity, not overhead
You have a great product. What you're missing is the introductions.
Japanese manufacturers do not buy from strangers. They buy from people their procurement department knows, trusts, and has qualified through a process that takes time and local knowledge to navigate. newji provides that access.
Overseas component or materials maker
You make precision parts, specialty materials, or sub-assemblies and you want to supply Japanese Tier-1 or Tier-2 manufacturers — but you have no way in to their procurement teams.
Equipment or machinery brand seeking distributors
You have a proven product but need a distributor or agent in Japan who can handle the entire selling cycle — demos, quotations, after-sales — in Japanese.
No Japanese-speaking sales capacity
Your core team is in Europe, the US, or Asia outside Japan. Hiring a Japan-based sales rep is expensive and slow. You need results before you commit to headcount.
Trade shows without follow-up
You exhibited at JIMTOF, JECA, or another Japanese show, collected business cards, sent a follow-up email in English — and heard nothing back. The relationship stalled at the handshake.
The full sales cycle — handled in Japanese, on your behalf
From the first account list to a signed purchase order, we run every stage of the sales process so you can focus on delivering the product.
Target Selection & Account Mapping
We research which Japanese companies are genuine buyers for your product category, map the procurement and engineering decision-makers, and build a prioritized target list before the first call is made.
Japanese-Language Sales Materials & Scripts
We translate and adapt your product data sheets, proposals, and price books into the formats Japanese procurement teams expect — including the technical detail level, comparison tables, and formal honorific register.
Outreach — Calls, Email, Exhibitions & Seminars
We make the first contact in Japanese, whether by phone, email, at an exhibition booth, or at an industry seminar. We qualify interest, schedule meetings, and run introductory presentations.
Negotiation & Closing
We handle commercial terms, NDA exchanges, sample coordination, and pricing negotiations — in Japanese, in real time — and push toward a signed purchase order or distribution agreement.
Regular Reporting & Continuous Activity
You receive a clear English-language progress report on a regular cadence: pipeline status, meeting outcomes, next steps, and any market feedback worth acting on. We keep the pipeline warm between reports.
A sales rep who thinks like the buyer
Most sales agencies think from the seller's side. newji's team built its expertise on the procurement floor — which is exactly the perspective that makes a pitch land in Japan.
Procurement-floor expertise
We ran purchasing departments and built supplier qualification systems. We know the exact objections a Japanese procurement manager raises — and how to resolve them before they become a rejection.
Monthly manufacturing media audience
Our media reaches roughly 80,000 monthly visitors in manufacturing — engineers, procurement staff and factory managers. When we introduce your product, we are not a cold stranger; we are a trusted voice they already read.
A physical base in Japan
We operate from Ojiya City, Niigata — in the heart of Japan's precision manufacturing belt. That local presence lets us attend meetings in person, join exhibitions, and build the face-to-face relationships that Japanese buyers require.
Minimal overhead for you
You do not need to hire, train, or manage a Japan-side employee. We do the legwork; you review the reports and approve the deals. One English-language contact point, full Japanese-side activity.
How companies like yours use Sales Representation
Three representative scenarios — composite profiles based on the types of clients we work with.
European carbide tooling maker targeting Japanese Tier-1 auto suppliers
Taiwanese CNC equipment builder seeking a Japanese distributor after a failed JIMTOF run
Korean IoT sensor brand entering the Japanese factory automation market
Common questions about Sales Representation
Do we need a Japanese entity or subsidiary to start?
No. That is one of the central reasons to use this service. newji acts as your representative in Japan — we sign NDAs, exchange business correspondence, and meet buyers on your behalf. You do not need a local company, local bank account, or Japanese-registered address to begin sales activity. If the relationship grows to the point where a local entity makes sense, we can advise on that transition.
What language do you sell in — and how do you report back to us?
All buyer-facing activity — outreach calls, meetings, proposals, negotiations, email correspondence — is conducted in Japanese. Progress reporting to you is in English. If your team prefers Chinese, we can accommodate that as well. You will never need to translate a Japanese reply or worry about nuance being lost in machine translation.
How do you keep us informed of progress?
We provide a structured progress report on a regular cadence — typically monthly, or bi-weekly for active campaigns — covering pipeline status per account, meeting outcomes, objections raised, next steps, and any market intelligence worth acting on. You have one English-language point of contact at newji who consolidates everything.
What does Sales Representation cost?
Scope and fees depend on the number of target accounts, the complexity of the product category, and the sales cycle length. We do not publish a fixed rate because a fair proposal requires understanding your product and your target market first. The best next step is a short consultation — fill in the form below and we will come back with a realistic scope and indicative cost.
Let's find your first Japanese customers.
Tell us about your product, your target industry in Japan, and how far along your market-entry thinking is. We will respond with a concrete, realistic next step — no sales pitch, no commitment required.